Sabtu, 27 Agustus 2011

[M608.Ebook] Free PDF Patternmaster, by Octavia E Butler

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Patternmaster, by Octavia E Butler

The Patternist is a telepathic race, commanded by the Patternmaster, whose thoughts can destroy, heal, rule. Coransee, son of the ruling Patternmaster, wants the throne and will stop at nothing to get it, including venture into the wild mutant-infested hills to destroy a young apprentice―his equal and his brother.

  • Sales Rank: #2872534 in Books
  • Published on: 1976
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Binding: Hardcover
  • 186 pages

About the Author
Octavia E. Butler is author of many novels, including Adulthood Rites and The Parable of the Sower. She is the winner of the Nebula Award and twice winner of the Hugo Award.

No Bio

Most helpful customer reviews

0 of 0 people found the following review helpful.
On all sci-fi fans' must-read lists
By JB Morch
This is a riveting book, full of action and intrigue. The most interesting aspect of it, though, is it read it after the first 3 books knowing that this novel was written first. The first three prequels set up the concepts in Patternmaster so perfectly, it is clear that Ms. Butler had a fully formed sociology and history in mind as she was writing this one. The novel itself is 40+ years old, but it stands the test of time and has all the best aspects of science fiction: fantastic but plausible characters and situations, philosophical and ethical conundrums, and engaging action.

0 of 0 people found the following review helpful.
One of the best sci fi authors ever
By C.Hooten
Octavia Butler was a brilliant humanistic writer, almost unknown to all but the most hardcore science fiction fans. Critically acclaimed, she had a unique and yet humanely idealistic view of the characters she created. A formidable talent, in today's world her writing is more relevant than it was even in her own day, nearly 40 years ago. I suspect that if she were writing now, she would be hugely popular, and if I didn't know that her books had been written decades ago, I wouldn't be able to tell. If you love science fiction, beautifully drawn characters, and complex and far-reaching lives, read anything you can find of hers; I can almost guarantee you will be richly rewarded!

1 of 1 people found the following review helpful.
Not long enough the shortest book in the series but ...
By Andrew Menyweathers
Not long enough the shortest book in the series but oddly enough it was the first written in the series even though it was chronologically the last

See all 40 customer reviews...

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Rabu, 24 Agustus 2011

[B937.Ebook] Download Film Sound: Theory and PracticeFrom Columbia University Press

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Film Sound: Theory and PracticeFrom Columbia University Press

-- Film Quarterly

  • Sales Rank: #664847 in Books
  • Published on: 1985-04-15
  • Released on: 1985-09-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.08" w x 5.75" l, 1.37 pounds
  • Binding: Paperback
  • 462 pages

Review

An extremely useful and wide-ranging collection of essays devoted to a topic often ignored or taken for granted by visually-dominated studies of the moving picture...

(Gerald Mast, University of Chicago)

Both comprehensive in its choice of readings and creative in its editorial approach... Film Sound, as well as being an eminent introduction to the writings in the field, forcefully demonstrates the need for the study of the media to be both textually and institutionally grounded, and both theoretically and historically informed.

(Richard Allen Framework)

Indispensable... [a] superb collection of essays.... An important contribution to our literature on film theory and practice and... necessary reading for anyone interested in the art and the practice of filmmaking.

(Journal of Popular Film and Television)

Film Sound is a pleasure to read. In addition, the book's general organization and range of selections present an accurate summary of the development of film sound and attitudes toward it from the late twenties to the eighties. For anyone interested in finding ways out of the present theoretical confusion, Film Sound is an excellent place to start.

(Film Quarterly)

Convincingly suggests that an exciting new field has been opened up, one that may well come to determine the way we look at the cinema as a whole.... [Film Sound] pays attention to the new technologies as they affect not only the cinema but also how we come to view its history.

(Sight and Sound)

From the Back Cover
The only comprehensive book on film sound, this anthology makes available for the first time and in a single volume major essays by the most respected film historians, aestheticians, and theorists of the past sixty years.

About the Author

Elisabeth Weis is professor of film at Brooklyn College and the Graduate Center of the City University of New York and executive director of the National Society of Film Critics. She has written or edited books on sound, comedy, and star acting. John Belton is professor of English and film at Rutgers University and the author of five books, including Widescreen Cinema, winner of the Kraszna-Krausz prize for books on the moving image, and American Cinema/American Culture, a textbook accompanying the PBS series American Cinema. He has also edited three books, including Alfred Hitchcock's Rear Window, and is associate editor of the journal Film History.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Ear-opening
By T. Nicholas
I got this book because after 4 years of film school, I still felt as if I had been shortchanged when it came to learning sound design. I had been taught how to record and edit sound, been taught how to do ADR, been taught all the different types of microphones; but I still didn't know WHY to use one type of microphone over another, WHY using an omnidirectional, or a shotgun, or a lavalier mic would change the feel of a scene (and how this would in turn change depending on whether that sound was being matched with a closeup or a long shot). In short, I was never taught the aesthetic significance behind any of the options I was presented with. My formal education on the topic had been entirely technical. As the editors make clear in the preface to this anthology, it was their attempt to compile a book "addressed to aestheticians rather than technicians." At this they've done an incredible job.

The scope is broad - covering theory, practice, history, as well as the technological side - different essays focusing on individual films, directors, genres, historical periods or the medium as a whole. The viewpoints of the authors are also as diverse as anything you'll find in film studies generally, ranging from Marxist, formalist and psychoanalytic analysis to more straightforward historical or technical writing.

As a filmmaker, this book has been eye opening (or should I say ear opening?). For the first time I am finally able to think about sound design in the same way that I think about any other element of a film. Since starting to read the book, I've paid more attention to the sound design in all of the films I've watched.

This book was written in 1985. No doubt does this mean that innovations in the field since 1985 (most notably the dawn of digital editing and sound mixing) are left out from the book. But even so, if you are a filmmaker who is looking to gain some insight into what film sound is all about, this is an excellent place to start.

10 of 20 people found the following review helpful.
Table of Contents
By Curupira
Part I. History, Technology, and Aesthetics

Introduction
The Coming of Sound: Technological Change in the American Film Industry, by Douglas Gomery
Economic Struggle and Hollywood Imperialism: Europe Converts to Sound, by Douglas Gomery
Film Style and Technology in the Thirties: Sound, by Barry Salt
The Evolution of Sound Technology, by Rick Altman
Ideology and the Practice of Sound Editing and Mixing, by Mary Ann Doane
Technology and Aesthetics of Film Sound, by John Belton

Part II: Theory

Section 1: Classical Sound Theory
A Statement, by S. M. Eisenstein, V. I. Pudovkin, and G. V. Alexandrov
Asynchronism as a Principle of Sound Film, by V. I. Pudovkin
The Art of Sound, by René Clair
Manifesto: Dialogue on Sound, by Basil Wright and B. Vivian Braun
Sound in Films, by Alberto Cavalcanti
A New Laocoön: Artistic Composites and the Talking Film, by Rudolph Arnheim
Theory of Film: Sound, by Bela Balazs
Dialogue and Sound, by Siegfried Kracauer
Slow-Motion Sound, by Jean Epstein

Section 2: Modern Sound Theory
Notes on Sound, by Robert Bresson
Direct Sound: An Interview with, by Jean-Marie Straub and Danièle Huillet
Aural Objects, by Christian Metz
The Voice in the Cinema: The Articulation of Body and Space, by Mary Ann Doane

Part III: Practice

Section I: Practice and Methodology
Fundamental Aesthetics of Sound in the Cinema, by David Bordwell and Kristin Thompson
On the Structural Use of Sound, by Noël Burch

Section 2: Pioneers
The Movies Learn to Talk: Ernst Lubitsch, René Clair, and Rouben Mamoulian, by Arthur Knight
American Sound Films, 1926-1930,, by Ron Mottram
Applause: The Visual and Acoustic Landscape, by Lucy Fischer
Enthusiasm: From Kino-Eye to Radio Eye, by Lucy Fischer
Lang and Pabst: Paradigms for Early Sound Practice, by Noël Carroll
The Voice of Silence: Sound Style in John Stahl's Back Street, by Martin Rubin

Section 3: Stylists
Orson Welles' Use of Sound, by Penny Mintz
The Evolution of Hitchcock's Aural Style and Sound in The Birds, by Elisabeth Weis
The Sound Track of The Rules of the Game, by Michael Litle
Sound in Bresson's Mouchette, by Lindley Hanlon
Godard's Use of Sound, by Alan Williams
Section 4: Contemporary Innovators
Altman, Dolby, and the Second Sound Revolution, by Charles Schreger
Sound Mixing and Apocalypse Now: An Interview with Walter Murch, by Frank Paine
The Sound Designer, by Marc Mancini
Sound and Silence in Narrative and Nonnarrative Cinema, by Fred Camper

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Senin, 15 Agustus 2011

[Q560.Ebook] Free PDF Japanese Tattoos: History * Culture * Design, by Brian Ashcraft, Hori Benny

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Japanese Tattoos: History * Culture * Design, by Brian Ashcraft, Hori Benny

Thinking of getting a Japanese-style tattoo? Want to avoid a permanent mistake? Japanese Tattoos is an insider's look at the world of Japanese irezumi (tattoos).

Japanese Tattoos explains the imagery featured in Japanese tattoos so that readers can avoid getting ink they don't understand or, worse, that they'll regret. This photo-heavy book will also trace the history of Japanese tattooing, putting the iconography and kanji symbols in their proper context so readers will be better informed as to what they mean and have a deeper understanding of irezumi. Tattoos featured will range from traditional tebori (hand-poked) and kanji tattoos to anime-inspired and modern works—as well as everything in between. For the first time, Japanese tattooing will be put together in a visually attractive, informative, and authoritative way.

Along with the 350+ photos of tattoos, Japanese Tattoos will also feature interviews with Japanese tattoo artists on a variety of topics. What's more, there will be interviews with clients, who are typically overlooked in similar books, allowing them to discuss what their Japanese tattoos mean to them. Those who read this informative tattoo guide will be more knowledgeable about Japanese tattoos should they want to get inked or if they are simply interested in Japanese art and culture.

  • Sales Rank: #122641 in Books
  • Published on: 2016-07-12
  • Released on: 2016-07-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .70" w x 7.50" l, .0 pounds
  • Binding: Paperback
  • 160 pages

Review
"Whether you're into tattoos, Japanese culture, or just plain curious, Japanese Tattoos has plenty of awesome imagery, captivating stories, and enriching knowledge to keep you hooked." --Michael Richey, Tofugu.com

"The tone is light, the images are beautiful, and the content is informative. This nice introduction to Japanese skin art is for tattoo enthusiasts, Japanophiles, and ink lovers in general." --Library Journal

"Japanese Tattoos provides an entertaining and informative analysis of the art form's history, culture and design. Even someone without body art could easily become engrossed by this glimpse into the very private world of irezumi, where those who wear these deeply personal tattoos often keep them strategically hidden from the outside world." --Aaron Kidd, Stars and Stripes 

"This book gives you great insight into the beauty, mystery, and tradition of the Japanese tattoo. It's a delight to read and a worthy addition for the collection of any Japanophile." — Jake Adelstein, Tokyo Vice

"The bottom-line coolness of Japanese Tattoos is the world it opens up. This is imagery rarely seen by anyone, Japanese or foreigner." —Tofugu

"Japanese Tattoos not only peers deep into the nuances of Japan's tattooing history, but also takes a look at its current fusion with pop culture and shows us where it's heading." —Shinji Watanabe, editor-in-chief, Tattoo Tribal magazine

"I can think of no better guide to take me through another element of Japanese art with far more ancient roots: tattooing. This book brings a respect and reverence that the sacred and timeless art of ink deserves." —Xeni Jardin, Boing Boing

"A well-researched book offering great information about the modern world of Japanese tattooing with a firm respect for the traditions that it comes from." —Doug Hardy, second-generation American tattooist

"As informative as it is beautiful, Japanese Tattoos takes you from the very beginnings of what was until recently an underground and taboo art form, to the modern practitioners who have carried on a long tradition of storytelling and beauty." —Scotti Hill, guitarist, Skid Row

"Japanese Tattoos is as much a book about the art form as it is about Japanese culture. As it traces the earliest history of getting inked in the country and moves into modern times, it reveals the cultural and spiritual meaning of popular tattoo motifs, explores the traditional and modern techniques that Japanese tattoo artists have used over the centuries, and reveals the ways in which East and West are influencing one another when it comes to contemporary tattoo culture." —Tokyo Weekender

"A rare insight into the world of tattoos in Japan. This book is filled with visuals of this breathtaking form of art—some of which you would only be able to see if you were brave enough to ask the person to strip." —Danny Choo, founder, Culture Japan and Smart Doll

About the Author
Brian Ashcraft is a senior contributing editor for the video-game site Kotaku. Ashcraft was previously a contributing editor at Wired magazine; his work has also appeared in Popular Science, the Guardian, the Japan Times, and the design journal Metropolis, as well as numerous other publications worldwide. He is the author of Arcade Mania! and Japanese Schoolgirl Confidential. Originally from Texas, he has called Osaka home for well over a decade.

Hori Benny was born in Minneapolis and moved to Japan in 2002. Two years later he settled in Osaka and began a tattoo apprenticeship at Chopstick Tattoo. In 2014 he formed his own studio, Invasion Club, near Osaka's otaku cultural center in Nipponbashi. He does custom work in a variety of genres.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Trying to put all the details or history of tattooing ...
By Brian V. Pennington
Trying to put all the details or history of tattooing in Japan into a book is basically impossible. Instead you are going to be able to get a glimpse at quite a few styles and aspects of the art as it exists in Japan. I think the stand out point for this book would be the interviews. Hori Benny is an Osaka staple in the tattooing community and without him none of these interviews would've been able to happen (let alone all in one spot!).

1 of 1 people found the following review helpful.
Brilliant. Glad to see something like this finally come ...
By Milla Reika
Brilliant. Glad to see something like this finally come out. It doesn't over-romanticize Japan, like many books do, but rather provides a comprehensive and stimulating exploration of Japanese tattoo culture, influencing factors and history. Awesome artwork as one would expect from something of this calibre.

0 of 0 people found the following review helpful.
The New Authority on the Japanese Tattoo--Past, Present & Future
By Kate M.
Japanese Tattoos: History * Culture * Design

​In his fourth book, Japanese Tattoos: History * Culture * Design, Brian Ashcraft teams up with Osaka artist Hori Benny to tackle a traditionally dense subject and make it accessible to everyone. While there are other books covering the subject, this is easily the most approachable.

The book is available in digital and paperback formats; for the purposes of this view, I relied mostly on my paperback copy. That said, one advantage of the digital version is that you can zoom in on the photos. However, this doesn't take away from the paperback version, which is printed in full colour on good quality paper.

Inside, the text is immediately engaging. The introduction is extensive, providing background on the history and culture of tattoos, and how the latter has changed. This makes a solid foundation for first chapter, which covers kanji tattoos and takes the reader much further back than they might expect! Did you know that before being used for punishment, tattoos could denote rank, or social status? That they were sometimes used to mark pledges, or to identify fallen warriors? Or maybe you're looking to get a kanji tattoo, yourself--advice on that can be found here, too.

The next three chapters cover other designs and motifs common to the artform. Every example is provided with an in-depth explanation of its significance and history, complete with pictorial examples. Often, idiosyncrasies of language that might be lost on a non-native speaker are brought to light. Instead of dry exposition that would leave some simply skimming through the photos, you have passionate writing that seeks to share information written in such a fashion that you can't help but feel the authors want you to develop the same enthusiasm they already have.

The fifth chapter, The Full Bodysuit, is best described in its own introductory text: "The bodysuit is the fullest expression of irezumi." Once again, any preconceptions the reader might have are challenged, here. The different types of bodysuit are explored (yes, there are several!), their layouts and borders. When the entire body is being used as a canvas, everything has meaning.

The sixth and final chapter covers how tattoos and even the methods of tattooing have changed over time. As patterns and styles were passed down from master to apprentice, new designs have flourished along classic motifs, while still adhering to the rules of irezumi. Geek tattoos (also known as otatoo, a word coined by co-author Hori Benny) began to appear in the past few decades, while still reflecting the values and interests of modern life.

While not a section unto itself, I also appreciated the tattooist and client profiles scattered throughout the book. More than any other, this is an industry and artform that requires people. I think that's what makes this book so special. All of the parts come together to show that this is a living, storied art made possible by the lives dedicated to it. Japanese Tattoos: History * Culture * Design brings you into that world.

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Minggu, 14 Agustus 2011

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Seismic Design of Building Structures: A Professional's Introduction to Earthquake Forces and Design Details, by Michael R. Lindeburg

  • Sales Rank: #3693147 in Books
  • Brand: Brand: Professional Pubns Inc
  • Published on: 1996-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 8.75" w x .75" l,
  • Binding: Paperback
  • 158 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

10 of 11 people found the following review helpful.
Best Civil PE Review Book I Bought
By David Calhoun
I purchased this book and several others to review for the Civil PE exam and California's special seismic exam. Although it's a fairly slim volume, it contains exactly the information you need to master in order to do well on the seismic exam--no more, no less. Also, since it has copies of the UBC tables needed for the exam questions, you could actually use it during the exam as a reference instead of buying the UBC, which is much more expensive. Even though I had both, I found it more convenient to use this book during the exam. P.S. to Mr. Lendvay: I passed.

10 of 16 people found the following review helpful.
Out of Print -- There is reason in the world.
By JML
I purchased the 7th edition of this book in late 1999 for study of the April 2000 California Special Seismic Exam for Civil Engineers. This book claims to be "A Professional's Introduction to Earthquake Forces and Design Details," but falls well short of any such description.
While small parts of this book are useful, the theoretical discussions in the vibration and diaphragm theorey chapters are disjointed and incomprehensible. Often formulas are published without explanation or even defining the variables. The readings do not prepare you for trying the example problems and the solutions are not adequately described so that you can learn from the practice.
Overall, save your money and check out a review book at the local library.

See all 2 customer reviews...

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Rabu, 10 Agustus 2011

[X820.Ebook] PDF Ebook The Birth of Vietnam, by Keith Weller Taylor

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The Birth of Vietnam, by Keith Weller Taylor

The Birth of Vietnam, by Keith Weller Taylor



The Birth of Vietnam, by Keith Weller Taylor

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The Birth of Vietnam, by Keith Weller Taylor

Vietnamese history prior to the tenth century has often been treated as a branch of Chinese history, but the Vietnamese side of the story can no longer be ignored. In this volume Keith Taylor draws on both Chinese and Vietnamese sources to provide a balanced view of the early history of Vietnam.

  • Sales Rank: #870979 in Books
  • Published on: 1991-04-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.16" h x 1.05" w x 5.92" l, 1.28 pounds
  • Binding: Paperback
  • 418 pages

Review
"This is an outstanding work. For researchers, it is a mine of historical sources interpreted and analyzed. To teachers, it provides a solid foundation for data on a period of history that hitherto yielded scanty conclusions. . . . Congratulations and many thanks to the author."--Truong Buu Lam, "American Historical Review

About the Author
Keith Weller Taylor is Associate Professor of Vietnamese Studies, Cornell University.

Most helpful customer reviews

4 of 5 people found the following review helpful.
Highly Informative
By Fold Me Up Scotty
The Birth of Vietnam by Keith Weller Taylor is a must read for those who are into Vietnamese history because it covers in depth the rise and fall of dynasties such as, the Hong Bang, Au Lac, Trieu Da, Trung, Ba Trieu, Ngo, and Dinh, though the Trung and Ba Trieu were more like brief insurgencies rather than dynasties, and also the Chinese dynasties in Vietnam such as, the Qin, Han, Tang, Liang, Sung, Yuan (Khubilai Khan Mongols), and Ming. It also covers empires such as Funan, Chenla, and Lin I later called Champa, and the flowering of Buddhism in Vietnam. And since so much research went into the book, it makes a must read for Vietnamese history enthusiasts.

29 of 33 people found the following review helpful.
Many kudos for KW Taylor.
By alainviet
This is, by far, the most authoritative work in English about the history of Vietnam from prehistory to 974 AD.
The Vietnamese (Lac people as they were called at the time) were part of the Dong Son civilization, which was characterized by its bronze drums depicting aquatic scenery. Over the years, they brought to the Asian culture the "pho", the "ao dai", various musical instruments, poetry, and so on.
But what defined the Vietnamese is their indomitable aspiration for freedom. They just wanted to be left alone, therefore, were not always seen as "actors", but "reactors" to events around them. Despite being dominated for along time by the Chinese and the French, they yearned to live in a free country.
Sandwiched between giant China in the north and the kingdoms of Champa and Khmer in the south, they knew a long time ago they were not Chinese and, therefore, refused to remain enslaved by them. The Trung sisters (see book of same name) revolted against the Chinese and reigned as the first and only Queens of Vietnam until 42 AD. Defeated by Ma Yuan, they fell back under Chinese influence until 939 AD until Ngo Quyen was brilliant enough to recover the country's independence.
The period covered by Taylor represented the difficult times the Lac people went through to mature into an organized society strong enough to free themselves from the Chinese. Besides the Trung Queens, many others had tried unsuccessfully over the years to free from the Chinese yoke. The birth of Vietnam was thus not a smooth and normal one: it was the result of a series of abortive rebellions until its final success in 939 AD.

20 of 23 people found the following review helpful.
Best work available in either English or VNese on this topic
By A Customer
I don't think one needs to engage in chest-thumping nationalism to praise Taylor's work. The book is a beautiful example of solid scholarship. Taylor uses both Chinese and Vietnamese primary sources and compares them to give a more realistic picture behind the nationalist myths that Vietnamese schoolchildren (both North and South) have been taught for decades. Taylor also draws upon a large body of secondary sources in Chinese, Vietnamese, French, English, and Japanese. I doubt that there is ANY scholarship on this period of Vietnamese history in either Vietnamese or English that is of a higher quality than this. A work of lucid writing founded on excellent research.

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The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up), by Kristen Soltis Anderson

The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.

The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.

Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.

Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.

  • Sales Rank: #237141 in Books
  • Published on: 2015-07-07
  • Released on: 2015-07-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .93" w x 6.00" l, 1.42 pounds
  • Binding: Hardcover
  • 272 pages

Review
“Anyone who wants to understand how Millennials are reshaping the political balance of power won’t find a more engaging or insightful tour guide. ” (Ronald Brownstein, Editorial Director, Strategic Partnerships)

“As Kristen Soltis Anderson vividly demonstrates in these pages, growing up in a more urban, diverse, and entrepreneurial America has shaped the worldview of younger Americans in surprising and powerful ways, and this has enormous implications for our political future.” (Reihan Salam, executive editor of National Review)

“Anderson has written a fresh and compelling portrait of the Millennial generation. Fluent in polling, politics, and policy,she makes a strong case that Republicans can attract young people by applying conservative principles to modern problems. Her knowledge of changing demography and voter analytics makes her insights especially valuable. ” (Karlyn Bowman, Senior Fellow, American Enterprise Institute)

From the Back Cover

Whether it's the rise of craft beer and ride-sharing apps, the decline of unions, or the emergence of selfies, cultural and consumer trends that define the millennial generation can tell us surprising things about where America—and the Republican Party—is heading.

The American electorate is undergoing a radical and rapid transformation, and politicians are struggling to keep up with the changes. Cultural shifts and emerging technologies are reshaping how a new generation of voters considers issues, and are providing new avenues for voter contact and persuasion. Luckily, we have Kristen Soltis Anderson to explain how these converging developments are revolutionizing the science of elections and American politics in general.

In The Selfie Vote, Anderson, a pollster and political consultant, examines how these hot-topic trends are influencing the way America votes. Blending observations from focus groups with personal stories and polling results, she introduces us to tech-savvy political consultants and shows how these young, cutting-edge campaign operatives are using data mining and social media to transform electoral politics.

Just as data analytics have reshaped the consumer landscape, they have also made it possible for political campaigns to know you as a consumer—not just that you are a Democrat, or that you live on Spruce Street, or that you voted in the last presidential election. They can know if you like technology; if you have high-end culinary tastes; if you have a gun; if you like to knit; and, as a result, they can make very good educated guesses about if and how you'll vote.

Today's campaign consultants are poring over your purchasing history and mining your Facebook page for clues to your values and preferences. And for each of these relatively minor lifestyle or consumer choices people make, there are bigger ones—the decision to own a home, go to church, buy a car, join a union, invest in stocks, get married—that speak volumes about who we are and what we value and believe. Following these trends can tell us a lot about where our nation's politics are heading.

The best operatives take a page from advanced marketing techniques. That piece of campaign mail you got last week talking about how a particular candidate slashed education funding? Your next door neighbors probably didn't get the same brochure.

Anderson's illuminating, fact-based, and highly readable book busts established myths about campaigns and elections while offering insights into what's ahead—and what it will mean for the future of American politics.

About the Author

Kristen Soltis Anderson is the cofounder of Echelon Insights, a public opinion and data analytics firm that helps campaigns and companies design their messages and strategies. She is a contributor at the Daily Beast, and was named one of Time magazine's "30 Under 30" in 2013. She also served as a fellow at Harvard's Institute of Politics. She lives in Washington, DC.

Most helpful customer reviews

6 of 6 people found the following review helpful.
academics and newsies alike will enjoy this book
By Heather G. Houston
Politicos, marketing/pr pros, academics and newsies alike will enjoy this book. Kristen offers a fresh perspective on political behavior - insight that urges you to rethink how you approach an important and powerful segment of the population.

4 of 4 people found the following review helpful.
The Selfie Vote for the Selfie Election
By Patrick Daniel
Whether you are Republican, or Democrat, or even foreign to U.S. politics, this book is a quintessential read that will help you to understand U.S. politics in the age of technology and millenials. In particular, if you want to have a heads-up in understanding the next election, which the New York Times has dubbed the Selfie Election, this book will help you to understand its most important demographic – millenials. The Selfie Vote is a refreshing book on a timely topic that explains how millenials are changing the game of politics.

3 of 3 people found the following review helpful.
A Way Forward
By Andrew D.
As a millennial Republican, Anderson provides a way forward for the party.

The problem is the voting groups Republicans normally rely on are shrinking. Millennials are "flocking to denser areas (cities), they're less likely to go to church regularly, and they're less likely to get married." The millennial generation also happens to be the most diverse. Back in 1970s 89% of Jimmy Carter's voters were white and 1% Hispanic. Today, the percentage of Hispanic voters is at 10% and growing. As millennials become the biggest voting bloc, this shift in demographics sets up a bleak electorate for Republicans.

The good news is Republicans don't have to change their principles; they just need to reemphasize them in a more palpable way for Millennials. Anderson lists countless examples how we can do that. For example, Republicans need to make the case for "the perils of regulation and the power of the market." They need to back companies such as Uber, Lyft, and Airbnb, who are the epitome of innovation and free market. Anderson points to other examples such as Tesla, and even craft beers in Florida.

Anderson also looks at how Republicans brand themselves. Democrats have done a better job with branding Republican ideas than Republicans. Back in 2012, in an interview with MTV, the President took credit for deregulating SEC financial rules for donating money over the internet. This opened the door for crowdfunding through GoFundMe and Kickstarter pages. Deregulation? That sounds awfully Republican.

Anderson touches on social issues: gay marriage, the nuclear family, and the #blacklivesmatter movement. A reoccurring theme is Republicans ought to move forward with policies which empower the individual rather than get caught up in defining "family," or in the cross-hair of the importance of a movement. "We should not and cannot guarantee people equal outcomes, but we ought to strive for equal opportunity."

As a pollster, Anderson also covers how technology has changed the game of politics. President Obama had a great social media presence, but just because you can write a Facebook status does not automatically translate into votes. She touches on how Republicans are beginning to step up their digital game to get a better understanding of voters. Traditional marketing as we know it has become intertwined with politics.

Overall, #theSelfieVote is a great read for Millennials and a great read for anyone interested in the future of politics. It really highlights the rapid changes in politics within the last ten years. The selfie generation has changed the game, and those unwilling to adapt will be left behind.

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Pharmacology For Women's Health, by Mary C. Brucker, Tekoa L. King

Pharmacology for Women’s Health, Second Edition is a unique text that discusses pharmacology as it specifically relates to women’s health. Completely updated and revised to reflect the changing field of pharmacology, it includes new pharmacological agents for common conditions, changes in indications, the use of vaccines, updated guidelines from the Centers for Disease Control and Prevention (CDC) for treatment of sexually transmitted infections, and the effects of the Affordable Care Act. It also includes new resource boxes in each chapter for easy access to more information. Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.

  • Sales Rank: #44761 in Books
  • Published on: 2015-09-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.90" w x 8.50" l, .0 pounds
  • Binding: Paperback
  • 1212 pages

Most helpful customer reviews

7 of 8 people found the following review helpful.
a must have
By D. Williams
It is no longer best practice to just know drug names and dosages so this is a book that needs to be a standard reference for every clinic that provides care to women. It should be readily available to all faculty & students who focus on women's and maternity services. Consumers will find it useful too but due to its size donating a copy to your local library or women's club may be the best investment. Congratulations to the Editors and authors!

5 of 6 people found the following review helpful.
Excellent resource
By Sharon A. Lloyd
Well written, easily understood. Exceptional organization. Excellent resource for Advanced practice nurses or anyone needing to understand Women's health and Pharmacology.

4 of 5 people found the following review helpful.
Excellent resource
By C. King
This is an excellent resource for pharm geared towards women's health. Gives lots of info related to meds during pregnancy. A valuable resource for all women's health providers and great review for all students of women's health, midwifery, and family nursing.
Not necessarily enough info about the rest of the population, but when you're looking for the missing piece relating to women and pregnancy, it definitely fills in the gaps.

See all 15 customer reviews...

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