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&>An introduction to business text can be complete without being complex and overwhelming–and this text proves it!
Business in Action is uniquely positioned to help today’s readers become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
This new sixth edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach.
- Sales Rank: #178504 in Books
- Brand: Brand: Prentice Hall
- Published on: 2012-02-24
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x 1.00" w x 8.40" l, 2.34 pounds
- Binding: Paperback
- 592 pages
- Used Book in Good Condition
About the Author
Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.
Most helpful customer reviews
2 of 2 people found the following review helpful.
VANIA's reviews
By Vania Richardson
These Items meet helped me improve my grades and past exams with A's and B's. Except for the game that was educational fun for me, my family, and the children I provide care for.
1 of 1 people found the following review helpful.
Great value!
By Elizabeth
At my college, they have this same book just with the University's name written across the top of it for about one hundred dollars. I realized that there was nothing special about the book with the University's name on it so I bought this one in the loose leaf copy and could not be happier with it! I bought this one for a lot less money than what the book store was charging. The page numbers are a little different but the chapters are identical! If you don't mind using a binder to carry around your text book I would completely recommend it because it is cheaper and if you only need a specific section it is easy to take out the pages you need and only use those pages.
The text book is alright and a great review and basis for learning business concepts.
3 of 4 people found the following review helpful.
Understanding the Complexity of Business
By Steven T. Meadows
Business in Action is an overview of the many areas of business. This book is highly illustrated, with lots of pictures, graphs, and internet connections. Definitions are listed as margin notes in Blue to highlight the text on that subject. The pace of the book is quick with a lot of information compressed into a few paragraphs, with the occasional commentary. Longer essays are in the back of each chapter, with more websites then you could vist in a day.
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