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Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
- Sales Rank: #5567011 in Books
- Published on: 1997-12-15
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x 9.25" w x 1.75" l,
- Binding: Hardcover
- 731 pages
From the Back Cover
Key Benefit: This best-selling book gives an introduction to both the theory and practice of advertising. Key Topics: Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented. Market: Appropriate for readers interested in advertising.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Advertising Book has some basics
By Ronnie Roper
Its an ok book with some good rules and basics if your getting into advertising. I didnt finish the entire book because I got bored with it.
0 of 0 people found the following review helpful.
Five Stars
By Tkstaton
Good deal.
3 of 31 people found the following review helpful.
easy guide for advertising students.
By A Customer
Every step expains the advertising basic component. It can help you understand the advertising.
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